What are the demerits of sales promotion?
4 years ago
Marketing
The following are the demerits of sales promotion:
- Short duration – Sales promotion attempts to generate sales only in the short-run.
ADVERTISEMENTS:
- Supplementary marketing strategies – Sales promotion as a marketing strategy cannot work in isolation. It can work only if its format is incorporated with advertising and personal selling.
- Inferior goods and image – For generating quick money, producers may promote inferior or low quality goods, or packaging. Also, low pricing on a new product may also indicate low brand confidence and possible reduce sales in the long-run. This may adversely affect the image of the brand and reduce short term sales.
- Ineffective promotion – Ineffective promotion caused by lack of trained and inexperienced salespersons or unavailability of supporting infrastructure may lead to excess stock.
Susmita Sah
Jan 17, 2022