What are the advantages of E-Commerce?
(i) It is easy to purchase products from home. It saves time and introduces consumers to a larger selection of merchandise.
(ii) Access new markets and extend service offerings to customers.
(iii) Business can be extended across the boundaries of one country.
(iv) Reduce the cost of marketing and promotion.
(v) Improve customer service.
ADVERTISEMENTS:
(vi) Strengthen relationships with stake holders and suppliers.
(vii) Streamline business processes and administrative functions.
(viii) Customers can compare products and prices easily by browsing through mail catalogs and on-line shopping services, then order goods for themselves or others.
(ix) Business customers also benefit by learning about available products and services without tying up time meeting with salespeople.
(x) Direct marketing can also be timed to reach prospects at the right moment. The material sent by direct marketers receives higher leadership because it is sent to more interested prospects.
