Define communication and describe its purpose and functions.
4 years ago
Organizational Behavior
Communication
Communication is the exchange of facts, opinions, ideas and other information from one person to another of common interest. It is essential to impart a complete understanding of the subject matter of information.
According to Keith Davis, "Communication is the process of passing information and understanding from one person to another."
Purpose and Function of communication
The purpose and functions of organizational communication can be described as follows:
- Achieve coordinated action: Like the human nervous system coordinates responses by sending message to the various parts of the body, communication coordinate the actions of the parts of an organization.
- Information sharing: It is the second purpose of organizational communication. It works in two ways : (i) first, it gives organizational members a sense of purpose and direction towards organizational goals, and (ii) second, it gives a specific task direction to individuals.
- Expression of feelings and emotions: People in organizations use communication to exchange emotions (e.g, happiness, anger, displeasure, confidence, fear etc)
- Control: Communication helps to control the behaviour of members in many ways. It is done through using authority, formal guidelines, job description etc. Both formal and informal communication helps to control employee behaviour.
- Motivation: Proper communication helps employee to understand expected behaviour, performance standards, new goals/policies etc. All these activities (a core function of
communication) ultimately help to increase the employee motivation because it eliminates confusion and misunderstanding.
Bijay Satyal
Oct 30, 2021