Define support and confidence in Association rule mining.
4 years ago
Data Mining and Data Warehousing
Support S is the percentage of transactions in D that contain AUB.
Confidence c is the percentage of transactions in D containing A that also contain B.
Support ( A=>B)= P(AUB)
Confidence (A=>B)=P(B/A)
Rajiv Shah
Sep 24, 2021